Twitter’s official iOS app users have noticed today that when replying to someone there is no more @ name tag, there is a special note mentioning who this reply is for instead.
Twitter is removing @ replies from conversations pic.twitter.com/vuKJ9ty5gi
— Taylor Lorenz (@TaylorLorenz) December 8, 2016
After recieveing a heap of negative feedback Twitter quickly reverted this change. They also claimed that it was an experiment gone wrong: it was supposed to be a test among a small percentage of users which acidentally rolled out for everyone.
Today, an experiment around replies accidentally went out to everyone on iOS briefly. Upside, we got helpful feedback – we’re listening!
— Twitter Support (@Support) December 9, 2016
Despite this being acknowledged as an error, it is easy to see these new replies as a logical next step for Twitter. Photos, GIFs, quote tweets and polls are no longer considered as additional characters in order to make tweets longer. Moreover, it has become possible to tag 50 users in respond to a tweet, creating wonderful Twitter canoes.
@mcwm @dlberes @MikeIsaac @shaneferro @TaylorLorenz @alex @jmcduling @iankar_ @davegershgorn @AlexJamesFitz @mekosoff @mat @Nicole @snackfight I love new mega canoe twitter. So excited to ruin the mentions of hundreds of people.
— Roberto Baldwin (@strngwys) December 8, 2016
Twitter has also recently revamped its feed. In addition to retweets and likes counters, there is now also a replies counter. Moreover, when tapping on a tweet, its prelies will be sorted algorithmically by “importance”.