On March 29, 2017 the presentation of Samsung Galaxy S8 and S8 Plus was held in New York. Developers surprised the public with edge-to-edge screen, unusual design, biometric security system and multi-tasking high-performance OS Android 7.0 Nougat. Pre-sales through major supplier companies and Best Buy have already started in the US with average cost of $750 and $850 for S8 and S8 Plus. First buyers will be able to get their devices on April 21, 2017, when official sales will begin in stores.

Aspect ratio in Galaxy S8 is 18.5:9, so borders around screen are almost disappeared. Display belongs to “Quad HD +” generation, like in new LG G6, with resolution of 2960×1440 pixels. S8 is the first certified smartphone with image quality “Mobile HDR Premium”, which provides high brightness and contrast.

In addition, Galaxy S8 is equipped with 12-megapixel rear camera “Dual Pixel”, which first appeared in S7 model, as well as 8-megapixel self-camera. Smartphone is waterproof and high-strength, has 6GB of RAM and 68GB of storage. Wireless charging function for 3000 and 3500 mAh batteries is available.

Smart assistant Bixby should make serious competition to Apple Siri. It is able to fully manage mobile applications and connect at any stage of process. It is possible to call Bixby using button on side panel of S8.

In general, the Samsung Galaxy S8 is a unique gadget with up-to-date characteristics, which should influence on its good market position.

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