Unilead News continues to explore mobile markets of business-wise attractive countries. Last time we covered Japan, now it is time to delve into the specifics of China.

Обзор мобильного рынка: Китай

China is the world’s largest market for smartphones and applications. It is the Chinese market that dictates how the mobile industry will develop around the world. For example the game business brought Tencent Corporation about $4.95 billion in Q3 2017 — this is half of all revenue from China’s online games for Q3 of 2017.

Key takeaways:

  • China — a closed region with more than 300 stores of Android-applications. To enter this market, you need to carefully observe many rules, which we described in the research;
  • Until December 2016, China had 731 million Internet users, which is 42.99% more than in 2015. Growth in 2017 was more than 25%.
  • The number of Chinese players is over 564 million. Approximately 67% of these people are mobile players and almost all of them are paying;
  • According to Ant Financial, financial partner of the Internet giant Alibaba, the number of people paying through the smartphone exceeds the mark of 520 million. In Q2 of 2017, China’s banks processed 40.5% more mobile payments than last year, that is, the Chinese paid through the smartphone for this period more than 8.6 billion times.

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