Instagram launches a new service on June 1 — bot and chat advertisements in Facebook Messenger. If you don’t have this feature right now, don’t worry, as it will become available to advertisers in the next few weeks.
When user interacts with an announcement, Messenger pops a chat window, and a bot sends content prepared in Ads Manager.
New Instagram features will help establish a contact with potential customers with your specific aim.
Messenger offers 1,2 billion uniques, 20 million brand page interactions and over 100 000 active bots in Messenger Platform monthly.
Are you still in doubt? Sephora made a review of using this feature in business.
You can find full details on launching new ad campaigns in Facebook on its Messenger Platform page.